5 industries using virtual reality

Most industries are being transformed by virtual reality and augmented reality. In many sectors, the revolution has already begun and these technologies find use cases as relevant as they are unexpected. Discover how Virtual Reality Melbourne and AR are used in 20 different industries, from retail to energy, including education and space exploration.

In many cases, virtual reality and AR are closely associated with the field of video games. In reality, these immersive technologies offer many opportunities to a wide range of industries and most of them have begun to exploit these opportunities. Here are 5 sectors in the process of being transformed by the Virtual Reality and the Augmented Reality.

1. Entertainment industry

Certainly one of the closest industries – VR and AR open up completely new ways of storytelling & storytelling. Classic moving image will increasingly merge with the technical capabilities of VR / AR and create innovative gaming & entertainment formats. It’s probably only a matter of time until Netfix & Co. bring the first Virtual Reality series as a test balloon at the start.

2. Automotive industry

One of the key drivers of the German economy and a huge playground, especially for augmented reality solutions: Watch the vehicle in the showroom in a different color, with different rims and equipment packages? Thanks to live AR configuration, it will be easy in the future. New compact city showroom models are the next logical step, which several manufacturers are already testing successively. For the internal training of the workshop staff, AR also offers new interactive training options, such as those already used by Daimler.

Many automakers and dealers also use virtual reality to allow their customers to try a car safely and realistically. For example, the Volvo Reality app lets you try the Volvo XC90 with a simple smartphone and a Google Cardboard helmet.

Augmented reality is not yet so popular, but Audi has already created an app that allows users to view vehicles anywhere like in a showroom using a smartphone. When augmented reality glasses become more popular, more applications should emerge.

3. Real estate industry

Hardly any other market has undergone such massive growth in recent months and years as the real estate market. Especially carriers and marketers of large commercial properties can profit from Virtual and Augmented Reality: No matter whether Virtual Reality Melbourne tours in planned buildings or real-time architecture – there are no limits to the imagination.

More and more real estate agencies are turning to virtual reality to offer their customers virtual property tours . With a Virtual Reality Melbourne, the customer can visit a realistic representation on a property scale from home or agency. This saves a lot of time and visits many properties in a row without even having to wait for the owner to be available. In addition, it is even possible to visit properties that are not yet built through Virtual Reality Melbourne.

4. Mechanical engineering industry

In times of the Internet of Things and the increasing automation of production processes, the required technical platforms and systems are becoming more and more complex. Thanks to specially developed platforms such as the “Elbe Dom” project of the Fraunhofer Institute , this reduces design complexity and simplifies planning.

5. Tourism industry

Who would not like to enjoy the view from Mount Everest without having to go through the usually associated strains of life-threatening ascent? Tourism will also virtualize. From 360-degree hotel tours before booking to AR city guides, crowdsourced AR walking routes to the marketing of virtual experiences – travel providers and destinations, VR/AR opens up completely new marketing opportunities and revenue streams.

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